Markanın özü, vizyonu ve enerjisi birkaç cümleyle anlatılamayacak kadar zengin. Luzz manifestosu; kim olduğumuzu, neyi savunduğumuzu ve ne için var olduğumuzu anlatan bir yol haritasıdır. Bizi tanımlayan cesaret, özgünlük ve enerji bu metinde vücut bulur. Biz, retro esintilerle geleceği harmanlayan, ofis şıklığını sokağa taşıyan, stüdyodan sokaklara uzanan dinamik bir markayız.

Luzz & 5W (Kim, Nerede, Ne Zaman, Neden, Ne?)

İnsanlar hep sorar: “Kim giyer, nerede giyilir, ne zaman giyilir, neden giyilir, ne giyilir?”. Biz bu sorulara kendi dilimizde yanıt veriyoruz:

Değer Önerimiz

Luzz yalnızca “iyi görünmek” için değil, kendini özgüvenle ifade edebileceğin bir alan sunmak için var. Retro ruhlu tasarımlarımız geçmişin zarafetini bugünün minimalizmiyle buluşturur. Güçlü kadınlara hitap eden çizgilerimiz profesyonel dünyada fark yaratır. Aktif koleksiyonlarımız ise hareket ederken şıklığından ödün vermek istemeyenlere konfor ve enerji sağlar. Kendi kurallarını koymak isteyenlere rehberlik ediyoruz: Sen merkezdesin ve kıyafetin sadece bir aksesuar değil, hikâyenin bir parçası.

Ana Mesajlarımız

Luzz manifestosu, her bir parçanın seni anlatması ve seni güçlendirmesi için yazıldı. Bizimle birlikte sıradanı reddet; kendi ritmini bul ve tarzını özgürce yaşa.

The Luzz Manifesto

The brand's essence, vision, and energy are too rich to be expressed in a few sentences. The Luzz manifesto is a roadmap that defines who we are, what we stand for, and why we exist. The courage, originality, and energy that define us are embodied in this text. We are a dynamic brand that blends retro inspiration with the future, bringing office chic to the streets, and extends from the studio to the streets.

Luzz & 5Ws (Who, Where, When, Why, What?)

People always ask: “Who wears it, where to wear it, when to wear it, why to wear it, what to wear it?” We answer these questions in our own language:
• Who? Who cares? Luzz is for everyone who isn't afraid to express themselves, regardless of age, gender, or title. Confident nostalgia enthusiasts, white-collar stars, and gym queens… Our door is open if you dare; we don't seek approval.
• Where? Everywhere and nowhere! Whether it's city streets, meeting rooms, dance floors, or yoga mats, we don't follow dress codes. Those who wear Luzz create the atmosphere.
• When? Whenever we want. At first light, midnight, on weekend getaways… We are the ones who control time.
• Why? Because it's our inner passion that motivates us. We act according to our inner voice, not the expectations of others. Luzz is the brand for those who break the rules.
• What? Whatever we want. From retro-inspired jackets to modern suits to dynamic sportswear, everything is a space for expression. We don't follow fashion; we create it.

Our Value Proposition                                                                   Luzz isn't just about "looking good," it's about providing a space where you can confidently express yourself. Our retro-inspired designs combine the elegance of the past with the minimalism of today. Our lines, appealing to empowered women, make a difference in the professional world. Our active collections provide comfort and energy for those who don't want to compromise on style while moving. We offer guidance to those who want to set their own rules: You are at the center, and your outfit isn't just an accessory; it's a part of your story.

Our Key Messages
• Originality and Courage: Express your own style without limits.
• Break the Rules: Reject traditional fashion rules; forge your own path.
• Move at Your Own Pace: Don't follow fashion trends; lead them.
• Listen to Your Inner Voice: Live according to your own desires, not the expectations of others.
• Set Your Own Rules: Wear your own vision, not someone else's.The Luzz manifesto was written so that every piece speaks to and empowers you. Reject the ordinary with us; find your own rhythm and live your style freely.